ACTOS DE COLACIÓN
Actos de defensa doctoral en Comunicación
Leila Bardasuc
Doctora por el Programa de Doctorado Interuniversitario en Comunicación de las universidades de Cádiz, Huelva, Málaga y Sevilla en la línea de Publicidad y Relaciones Públicas. Licenciada en Economía, Relaciones Internacionales, maestría en Estrategias de Management y Marketing, doctora en Economía y Empresa e investigadora científica (áreas de interés: marketing, management estratégico, nuevas tecnologías en la educación superior, creatividad e innovación). Consultora de management y entusiasta de marketing y las nuevas tecnologías.
e-mail: leila.bardasuc@yahoo.com
The thesis defense had a presentation support of 28 slides, covering the main topics investigated in 35 minutes overall. These main topics where the following: The importance of the new means of communication and ways of introducing them in the marketing, a description of the current context: insight on digital transformation and the ways it affects social media communication, the development of the public university in Europe (overview of Seville, Malaga, Transilvania and Sibiu Universities, the objectives and methodology of the qualitative analysis and digital ethnography, presentation of results and analysis of the use of new technologies in marketing strategies, communication and Public Relations processes
in public universities in Spain and Romania, SWOT analysis of the superior education department of communication in the mark of digital transformation in Spain and Romania, communication trends for 2020 and how will they influence the communication process inside universities, in connection with the result obtained and proposals to overcome the challenges and to improve.
